Thursday, April 19, 2012

Assignment 18 Brainstorm

classic font, only uses one color-keeps printing costs down

I really like this wordmark because even though it doesn't include an image next to the restaurant name, it still conveys a little bit of the restaurant's identity. Just by taking one look at it, I can tell it is an old style Italian restaurant. The columns represent Ancient Rome, and the word "ristorante" below helps solidify that it is indeed an Italian restaurant.
This wordmark is perfect, because it has the title, "Green Teams" and keeps it simple with having the word "green" in the color green. Also the font used is a variation of sans serif, so the type has clean lines.  
Green has more emphasis than teams and having green be larger, in a bolder color, and closer to the left lead the viewer's eye to that word first.


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