target audience-the main group of people you are designing for
message-the moral or information you are trying to get to the audience
work ethic-your personal standards for yourself as a student, employee, etc.
employability skills-the skills use can use to get hired
20/20 Rule-look 20 feet away every 20 minutes to avoid eye strain
Right-To-Know Laws-employees have the rihmployees have the right to know what kind of environment they are working in and what type of chemicals and/or hazards they may come across
Hue- a color
Primary colors-the three colors that cannot be made
Secondary colors-two primary colors mixed together
Tertiary colors-one primary color and one secondary color mixed together
Neutral colors-without color
Continuous tone image-the image is seen as one continuous tone
Resolution-how much data or detail an image has
File size-the size of a file on a computer
Typography- The art of expressing ideas through the selection of appropriate typefaces.
Typeface-Distinctive designs of visual symbols that are used to compose a printed image/design
Serif-It is a smaller line that used to finish off a main stroke of a letter, usually at the top of bottom of a letter. Body Type- Type sizes that range from 4 pt. to 12 pt, and is found in the body of a document
Display Type-Anything above 16 pt. font and is used as a headline to draw attention
Reverse Type-Consists of white type on a black of darker color background
Point Size-How the type size can be identified
Ligature-a character or type combining two or more letters
Ampersand-a character or symbol
Small caps-a capital letter of a particular font, the same height as the x-high letters
Lowercase-of a particular form often different from and smaller than its corresponding capital letter, and occurring after the initial letter of a proper name, of the first word in a sentence
Uppercase-pertaining to or belonging in the upper case, a letter capitalized
Flush Left-everything is aligned to the left
Flush right- everything aligned to the right
Centered-takes the entire line of text and centeres it to the center of the page. It gives a very formal feel.
Justified-everything is aligned left and right; no letter or word leaves the block
Small caps-capital letters that align at the waistline
Lining numerals-aren't always perfectly aligned; some letters are higher or lower than ascender or descender
Non-lining-always perfectly aligned left, right, up,and down
Leading-the space in between lines of type
Margins-white space on sides of document
Initial Cap-larger decorative capital letter at the beginning of text/paragraph
Primary colors-the three colors that cannot be made
Secondary colors-two primary colors mixed together
Tertiary colors-one primary color and one secondary color mixed together
Neutral colors-without color
Continuous tone image-the image is seen as one continuous tone
Resolution-how much data or detail an image has
File size-the size of a file on a computer
Typography- The art of expressing ideas through the selection of appropriate typefaces.
Typeface-Distinctive designs of visual symbols that are used to compose a printed image/design
Serif-It is a smaller line that used to finish off a main stroke of a letter, usually at the top of bottom of a letter. Body Type- Type sizes that range from 4 pt. to 12 pt, and is found in the body of a document
Display Type-Anything above 16 pt. font and is used as a headline to draw attention
Reverse Type-Consists of white type on a black of darker color background
Point Size-How the type size can be identified
Ligature-a character or type combining two or more letters
Ampersand-a character or symbol
Small caps-a capital letter of a particular font, the same height as the x-high letters
Lowercase-of a particular form often different from and smaller than its corresponding capital letter, and occurring after the initial letter of a proper name, of the first word in a sentence
Uppercase-pertaining to or belonging in the upper case, a letter capitalized
Flush Left-everything is aligned to the left
Flush right- everything aligned to the right
Centered-takes the entire line of text and centeres it to the center of the page. It gives a very formal feel.
Justified-everything is aligned left and right; no letter or word leaves the block
Small caps-capital letters that align at the waistline
Lining numerals-aren't always perfectly aligned; some letters are higher or lower than ascender or descender
Non-lining-always perfectly aligned left, right, up,and down
Leading-the space in between lines of type
Margins-white space on sides of document
Initial Cap-larger decorative capital letter at the beginning of text/paragraph
