The Lincoln Lawyer Collage

Research Social Issue

Shepard Fairey

Shepard Fairey sticks to the two colors black and red to simplify the meaning while still conveying the importance and emotion of the meaning. His works pay attention to detail without being overwhelming.

• He is known for creating the Obama campaign poster, "Hope"
• He has been named one of the most influential street artists

red and blue seem to be the main colors dominating many social issue posters

Color Psychology

Brainstorm #19: envelope

#19 research and inspiration

I really like how this combination mark has one color and successfully conveys the type of business. The two hammers on  either side of the roof symbolize they do work inside and outside of the house.

The font and the type of key, the era of it, fit perfectly.  This is what I hope to create with my design. I love the vintage or off designs, and this font is probably my favorite.

This combination mark satisfies the requirements of being able to be a small mug or a huge t-shirt, it's memorable because it's so cute and fun. The chick is a simple cartoon and the font is playful including eyes in the "o" and "a." 

Stationary Package

-the printed pieces that a company utilizes for communication purposes
-very important that all communications are organized and the message of it is well conveyed

• includes business card, letterhead, envelope 

-business card gives a very strong first impression

-includes:

• logo
• company name
• employee name
• title
• phone number
• fax number
• email address
• company address
• web address

Design Tips

• must be 2 x 3.5
• horizontal or vertical 
• check for accuracy
• check for unity...continuity among other pieces
• .25 - .125 margins-important parts

Letterhead

• a printed piece of paper used to send letters, etc.
• includes:

1. logo (most prominent)
2. company name
3. company address
4. phone number
5. fax number
6. web address

• in U.S. must be 8.5" x 11" 
• must be vertical
• leave room for memo
• check for accuracy
• check or unity continuity among other pieces

Envelope

• the packaging that contains the letter/form when being mailed
• std. #10 envelope
• includes:

1. logo 
2. company name
3. company address

• Design Tips

1. 9.5" x 4.125"
2. horozontal or vertical design
3. must leave room for recipient's address and stamp
4. check for accuracy
5. check for unity

*Very important to be consistent with each piece of company paperwork

Assignment 18 Brainstorm

classic font, only uses one color-keeps printing costs down

I really like this wordmark because even though it doesn't include an image next to the restaurant name, it still conveys a little bit of the restaurant's identity. Just by taking one look at it, I can tell it is an old style Italian restaurant. The columns represent Ancient Rome, and the word "ristorante" below helps solidify that it is indeed an Italian restaurant.

This wordmark is perfect, because it has the title, "Green Teams" and keeps it simple with having the word "green" in the color green. Also the font used is a variation of sans serif, so the type has clean lines.  

Green has more emphasis than teams and having green be larger, in a bolder color, and closer to the left lead the viewer's eye to that word first.

Assignment #17

color scheme-complementary



simplicity-

memorable- Target uses a symbol for their logo

The Shell logo will always be a shell. The company has been around for many years and if you show anyone on the street their logo people can name the company.

timeless

Logotypes

Logotype- (logo) a graphic mark or emblem commonly used by commercial enterprises, organizations, and individuals to aid and promote instant public recognition.

-languages such as hieroglyphics have helped define logos
-the photography and lithography boom in the 18th and 19th centuries led to an advertising boom which led to logos
-the use and need kept expanding due to the advertising increase for everyone regardless of class
-books were becoming more popular and the printing expenses were decreasing due to the printing press
and each book needed a different font; a different signature
-Modernism paved the way for early graphic designers to take ahold of the advertising boom

Modernist-inspired logos proved successful in the area of visual communication ushered in by t.v, improvements in  printing technology, and digital innovations

-logos have to be memorable yet simplistic while still conveying the message

Principles of Logos

-simplicity is key
-memorable
-timeless-still effective after 10/15 years
-versatile-work on billboards, tv, papers, coffee mugs
-color
    -will it look good in black and white? reverse color?
-appropriate?
    -is it appropriate for the intended audience?

Color

4 color process-technique for printing with full color. All colors mix to include full color spectrum

Spot color-method of specifying and printing colors in which each color is printed with its own ink. It's (cost) effective when using up to 3 colors only, more colors, more expensive

-pantone matching system-different colors available for different spot printing

-color can convey different emotions, choose correct color scheme for intended audience

-new companies tend to follow the trends

Combination Mark

-are graphics with artwork and text (usually the company name)

-integrate the two to look appropriate

Iconic/Symbolic

-instantly recognizable

-memorable

-clarity when reproduced

Word Mark

-all about typography

-only use company name abbreviated or full name (only text)

-utilize contrast

"Hieroglyphics and the Egyptians | 3,000 BC"

In the sixth century BC, what three civilizations invaded Egypt? 

• Persians
• Greeks
• Romans

What was discovered on the inside of the temples?

• carved and painted images 

Scholars believe that Ancient Egyptians were inspired and influenced by which written language?

• Sumerians
• cuneiform

What is the difference between logographic and alphabetic elements?

• logographic-visual symbols representing ideas or objects
• alphabetic-document writing

The term Hieroglyphic derived from what two Greek words?

• hiero means sacred
• glyphic means engraving or writing

What is a scribe? 

• people who went to school to read and write
• 
  

Who else was trained to read and write? Why?

• military soldiers
• for communication during war

What is papyrus and how was it made?

• substrate made from reeds

What is a substrate?

• wet reeds crisscrossed, then dried to form a paper-like substance

What were the Books of the Dead?

• instructions to the after-life for pharaohs and important people

How did Ancient Egyptian hieroglyphics become a forgotten language?

• Roman Emperor  Theodosius I closed all temples but Christian temples

What is the Rosetta Stone? Where was it discovered?

• a clay tablet with inscriptions in 3 different languages for many people to understand

What three languages are included on the stone?

• Greek, Demotic, and Egyptian Hieroglyphics

Why couldn't the text on the Stone be deciphered?

• a chunk of the stone was missing and the other languages were incomplete

Who finally deciphered the text? What was his breakthrough?

• Jean Francois Champollion
• he was able to match the Greek with the Heiroglyphics

Why does the interpretation of the Rosetta Stone have such significance?

•  We know much more than before without the Rosetta Stone about Ancient Egyptian life

Podcast Printing Press

What is Johannes Gutenberg credited with?
the printing press
How did the printing press work?

What motivated Gutenberg to find a better way of creating books?

Why did Gutenberg experiment with metal type versus wood type?
Post an example of movable type in a type case.
What is moveable type?

What is a matrix?

What ink did Gutenberg develop that he used specifically for the printing press?

What is paper made from? Where did paper originate?

What is a "substrate"?

Who did Gutenberg seek to help with the invention of the press? Close to the end of the 5 years, what happened? 
What was the first book he printed?Post an example of this book.

How did the Gutenberg Press impact communication?

Who introduced the printing press to England?

What was the early form of newspapers?

When was the first news weekly published? What was it called?

What kind of press was built in the US in the mid 1800s?
 
Post an example of a 1930s printing press.
 
By the late 1930s, presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour. 


What is meant by "impression"?
 
Which printing process is the Gutenberg press an example of? Briefly describe the process?
 
Post an example of an intaglio press.
 
What is intaglio printing and how is ink transferred?
 
Post an example of a screen (porous) printing press.
 
What is porous printing and how is ink transferred?
 
Post an example of a lithography printing press.
 
What is lithography and how is ink transferred?
 
Post an example of a offset lithography printing press.
 
What variation of lithography is used by the commercial printing industry today?

How do printing presses used today compare to the Gutenberg Press?

Describe four-color process printing using CMYK?

"The Codex and the Illuminated Manuscript | 1st century AD"

What were the drawbacks of the scroll?
allowed only for reader to read in order written

What is a codex?
covered and bound written books
"Codex" is derived from the Latin meaning "block of wood". Why?
sturdiness, compactness and portable like a block of wood
What is the difference between "sequential access" and "random access"?
sequential access- you have to look through the scroll to find the information
random access-you can go to any point in the codex and find the information
What were the advantages of using the codex?
you can open it flat, more portable than the scroll, easier to organize
What helped spread the use of the codex?
Christianity
What replaced papyrus? Describe the process used to create it?
parchment, hair and other unwanted bits of the animal were removed
and the skin was smoothed, the hide was dipped in water
calcium, flour, and salt were added, then the skin was stretched and dried
What is vellum?

Name several examples of current technology that utilizes the format of the codex?
Kindle, Ipad, Itouch, computers
What led to a period of cultural and economical deterioration?
decline of the roman empire
  Who began creating books by hand, taking the creation to an art form?
Monks turned scribes created the books
What does "illumination" refer to? What was included in this ornamentation?
the borders and illustrations on the page. Chapters, paintings around the text,
What tool was used for creating the illuminated manuscripts?
quill pen
Why were these manuscripts reserved for religious purposes?
very labor intensive
What is craftsmanship? Why is it important?
an artist who os skilled in their medium

"The Roman Alphabet | 7th century BC"

What was the basis of the Roman uppercase alphabet?

• a form of the Greek alphabet

What were the purposes of the formal and informal styles of lettering?

• rigid for formal
• quick and informal for everyday writing

Why is the Roman alphabet the most widely used and what contributions did it make?

• serifs increased legibility
• baseline ensured type aesthetics

From where did serifs originate?

• stonemasons so the chisel wouldn't slip

When and where did lowercase, or minuscule, letters develop?

• late roman era 

What is a ligature and why were they utilized?

• type aligned in rows

Post an example of the Roman alphabet in visual form.

"The Greek Alphabet | 800 BC"

How did Greeks come in contact with the Phoenicians?

• regularly traded with the greeks

How was the Greek adaptation of the alphabet different from its predecessor?

• many consonants were made into vowels
• more letters in alphabet

Why is the Greek alphabet considered to be the world's first true alphabet?

• many other languages are stemmed from Greek

Name several similarities and differences between the Greek and modern English alphabets?

• Both use the swirly letters for important dates, but modern English restricts it for only important events
• Written Greek is dying out, whereas English is thriving
• Both have been very popular for each time period
• Both appeal to everyone, not just the wealthy

Post an example of the Greek alphabet in visual form

"The Phoenician Alphabet | 1050 BC"

The Phoenician alphabet is based on what principle?

• one sign represents one sound 
• names of letter start with consonants
• consonants were what the letters represented

Describe the shape of the letters and what tool created them?

• anular and straight
• stylus

What two reasons made the Phoenician alphabet so successful?

• maritime success of merchants that spread the Phoenician
• had a large effect on other cultures
• difficult and hard to learn 

What long term effects on the social structures of civilizations did the Phoenicians have with the creation of their alphabet?

• used in court and legal matters
• allowed common people to read and write

"Cuneiform and the Sumerians | 3,000 BC"

The Sumerians were one of the earliest types of this kind of civilization? What does that mean?

• They were the first to record events

Why is the region of Sumer considered the Cradle of Civilization?

• It is an extremely fertile area and sustained many civilizations

What could the Sumerians practice year round because of the regions climate?

• Agriculture
  

Why was Cuneiform created?

• Business Transactions

What medium was used to "write" Cuneiform? Explain the process of preparing and writing on this surface?

• Clay
• They take the wet clay and use a wedge shaped tool to "write" on the clay. After, they put it in the sun to harden

What did Cuneiform begin as a series of? 

• Pictographs

Post an example of evolved Cuneiform (wedge-shaped).
After it evolved over time, what shape did the characters of Cuneiform evolve into?

• wedge-shaped language

Post an example of Akkadian Cuneiform.
After the Akkadians conquered, what happened to the Sumerian culture and written language?

• The Akkadians adopted Sumerian culture and cuneiform

What is a pictograph?

• the use of simple pictures as a way of written communication or record

Why did the creation of Cuneiform allow the Sumerians to become a sophisticated culture?

• They were the first with a written language and business transaction records

Assignment #15

Song: Lighthouse by The Hush Sound
     This is a really interesting song that I think is both modern and reminiscent of another time, because it talks about a ghost haunting a lighthouse, which is the modern part, and sirens luring ships off course to their doom.

For the paper, I am thinking a beige paper with some watermarks, definitely a well-worn paper.

I am thinking using a lighthouse with my initial cap to tie in the lyrics. The border will have a 1900s sea/ship feel to it.

Visual Organization

Fonts

• no more than 2 fonts total in a composition
• make sure fonts complement each other
• use principle of contrast- subtle vs. decorative
• avoid uppercase-use sparsely 
• choose the right font-fits theme and tone of design
• do not overuse fancy or overcomplicated fonts
• www.typography.com/email/2010-03/index.htm great reference about pairing fonts

Visual Hierarchy

• will est. focal points based on their importance to the message that is being communicated
• est. an order of elements to help the viewer absorb the information conveyed by the design
• to est. this hierarchy
• what do I want my viewers to see first? Second? and so on

The Grid

• way of organizing content on a page, using any combo of margins, guide lines, rows and columns
• instituted by modernism
• can assist the audience by breaking info into manageable chunks and est. relationships between text and images and images
• grids vary for each assignment, piece, ect. which organizes the principles and elements

Careers

  Art Director:
     -Description: oversee and make all steps to deign process are carried out in final product
     -Salary: $25,000-$55,000
     -4 years in bachelors in fine arts, visual media, work experience- in digital media
Production Artist:
     -create labels for products, first step after college toward becoming graphic designer, to support designers
     -assist with audience appeal towards product
    -need certificate or associates degree
    -$50,000-$75,000 a year starting salary
Graphic Designer:
     -assembles a visual for client, make sure communication with audience is made
     -requirements: bachelors degree in art, background in foreign language
     -$26,000 or less for starting salary
Illustrator:
      -create drawings for printed materials, commercials, and digital media
     Requirements: degree in animation or art, social, art, or technical skills
     Salary: $30,000-$80,000
Web Design
     -able to use Adobe Illustrator, photoshop, dreamweaver
    -$45,000-$81,000
    -create websites for clients
Package Designer
     -design packages and containers for products
     -bachelors in industrial design or similar field
     -$33,000-$75,000
Comic Book Artist
     -don't need any degree, need artistic abilities-still-lifes, portraits, comic strips, action figures
     -$12,000-$50,000
     -draw and create comic books
Computer Animater
      -social skills, artistic skills
      -$32,000-$99,000
     -bachelors degree in animation, work experience in field
Publication Designer
     -design layout and content
     -bachelors degree in graphic design field, typography, layout design and Adobe art programs
    -$23,000-$85,000
Freelance Designer
     -Artist that works without being tied to one company
     -no degree needed, except high school diploma
     -$57,000, although most work per hour, $50,000-$60,000
Storyboard Artist
     -beginner job for graphic design
     -create sketches for movies commercials and shows
     -need bachelors degree, background of drawing and film
     -$25,000-$80,000
     -work in studios or office buildings
     -almost freelance
Creative Director
     -entry level position
     -next level from art director; manager of dept. , met with clients, critique, and administrative demands
     -need 7-10 years of experience
    - around $70,000-$150,000
AIGA
     -American Institue of Graphic Arts
     -rep designers, help student members internships and jobs, make publications that show members work
PIAG
    -Printing and Imaging Association of Georgia
SPD
     -for print and online professionals
     -helps with exposure of portfolios through their publications
     -Society of Publication Designers
Copywriter
     -work with art directors
     -$32,000-$70,000
     -need degree in liberal arts or media field
Portrait Photographer
     -photographs of individuals at a studio or on location
     -need basic knowledge of photography, but preferably degree in photography
    -$26,000-$63,000
Documentary Photography
     -take pictures of historical events
    -need bachelors degree
     -$28,000-$75,000
Advertising Photographer
     -around $47,000-$200,000
     -take pictures of promotional products/ product packaging
     -also known as a commercial photographer
     -prefer a degree but more about skills
Editorial Photographer
     -taking pictures for newspapers or magazines
     -$25,000-55,000
     -more about skills, no degree necessary
Fashion Photography
     -present fashion design to public/promote designs
     -need work with models, good artistic ability, knowledge of photo applications   
     -$50,000-$100,000
Photo Journalist
      -provide pictures for stories/articles
      -bachelors in photography and minor in journalism
      -$15,000-$50,000
PPA
    -help photographers advance their careers
    -to create a vibrant community and successful photographers through education for photographers
    -helps find jobs for photographers that would be unable to find without the membership
APA
      -American Photographic Artists
      -offers good benefits and promotes portfolio
Sports Photographer
     -follow live sports events, travel or work in studio
     -bachelors degree in photography, assist experienced photographers
    -$24000-unlimited depending on skills
NAPP
     -National Association of Photoshop Professionals
     -helps publish work and give discounts to students for certain brands and how-tos, great for new technology and students
NPPA
     -National Press Photographers Association
     -for photo journalists looking to enrich career, publish in news photographer magazine, support for muti-media and photographers


     




      

Assignment #14

Brainstorming: Art Director

-being able to juggle multiple tasks 

-typical artist beret 






-almost comical strong man 

Cave Paintings

  What are cave paintings?
     Beautiful detailed and colorful representations found on the inside of cave walls and ceilings.
Name common themes in cave paintings.
     Australia, Africa, Western Europe, and China
How were these paintings created (tools, pigments)?
     Water, plant juice, animal blood, soil, charcoal, hematite, sticks, small stones, leaves, and animal hair
What is the most famous cave painting site? When was it discovered and by whom?
     Lascaux is the most famous and four boys and their dog discovered the cave painting in 1940.
Why did this cave have to be closed? What was done to satisfy public curiosity?
     Carbon dioxide that people were exhaling were destroying the paintings, so they opened a replica for viewers.
In Altamira cave, why do most of the paintings have a red hue?
     Red clay was used to make the paints used.
Who discovered this site? How old are the paintings confirmed to be?
     Marceline Sanz De Sautuola and his daughter Maria discovered the site, which is 19000 years old.
What is the oldest known cave painting site? When was it discovered and by whom?
     The oldest known site is Chauvet-Point Arc, which was discovered in 1994 by Eliete Brunell Deschamps, Christian Hillaire, and Jean-Marie Chauvet.
What was different about the painting techniques at this site?
     The cave was almost 3-D , and contained no debris or muck.
What is "speleology"?
      the scientific study of caves and their features
What three reasons do archeologists and historians believe prehistoric man created cave paintings?
     1) to tell a story
     2) to teach hunting skills 
     3) for magical or religious reasons

The Creative Process

Why is the creative process a necessity?
     -consistency
     -time managing and preplanning for projects/assignments
     -improve design ability
Steps
     -Research
     -Brainstorm/inspiration
           -What message are you trying to convey?
           -Who is the audience?
           -What type of color/style is appropriate for the audience?
     -Sketch! go through many different ideas until you find the one best to work with
     -Execute!! you got this follow through and don't look back, unless it's a fiery train wreck
     -Critique and revise


   

Assignment #13

Research & Inspiration:
is a method by which a collection of words or images is collectively assembled. Each collaborator adds to a composition in sequence, either by following a rule. (Wikipedia)


Surrealism is a cultural movement that began in the early 1920s, and is best known for the visual artworks and writings of the group members. (Wikipedia)


Brainstorm:
long and lean almost grotesque think Nightmare Before Christmas  

ankle length pants with stilts peeking out 

Im thinking a royal head-like Queen Victoria 


Along with an extremely festive torso of a Carnival dancer in Brazil

Photo Composition

Snapshot or Photograph?
   Snapshot: a quick shot, often spontaneous, taken to record a moment in time.
 Photograph: an image taken with care and thought.


Rules of Composition:
   -Rule of Thirds: imaginary lines drawn diving you camera into thirds, horizontally and vertically
       -place your subject where the lines intersect
       -or fill the entire frame with your subject
       -place horizon line slightly above or below to have focus more on sky or ground
   -Use the lines within the foreground or background to lead the viewer's eye through the photo


Point of View: change the way your subject is perceived by changing the camera position
    -if composing a subject that you want to appear tall point the camera up
    -also point the camera down to achieve the look of a more petite subject


Simplicity: keep your background simple and clutter less
      -mood and effectiveness can change depending on your background
      -a chaotic composition will cause the viewer to look away