#19 research and inspiration

I really like how this combination mark has one color and successfully conveys the type of business. The two hammers on  either side of the roof symbolize they do work inside and outside of the house.

The font and the type of key, the era of it, fit perfectly.  This is what I hope to create with my design. I love the vintage or off designs, and this font is probably my favorite.

This combination mark satisfies the requirements of being able to be a small mug or a huge t-shirt, it's memorable because it's so cute and fun. The chick is a simple cartoon and the font is playful including eyes in the "o" and "a." 

Stationary Package

-the printed pieces that a company utilizes for communication purposes
-very important that all communications are organized and the message of it is well conveyed

• includes business card, letterhead, envelope 

-business card gives a very strong first impression

-includes:

• logo
• company name
• employee name
• title
• phone number
• fax number
• email address
• company address
• web address

Design Tips

• must be 2 x 3.5
• horizontal or vertical 
• check for accuracy
• check for unity...continuity among other pieces
• .25 - .125 margins-important parts

Letterhead

• a printed piece of paper used to send letters, etc.
• includes:

1. logo (most prominent)
2. company name
3. company address
4. phone number
5. fax number
6. web address

• in U.S. must be 8.5" x 11" 
• must be vertical
• leave room for memo
• check for accuracy
• check or unity continuity among other pieces

Envelope

• the packaging that contains the letter/form when being mailed
• std. #10 envelope
• includes:

1. logo 
2. company name
3. company address

• Design Tips

1. 9.5" x 4.125"
2. horozontal or vertical design
3. must leave room for recipient's address and stamp
4. check for accuracy
5. check for unity

*Very important to be consistent with each piece of company paperwork

Assignment 18 Brainstorm

classic font, only uses one color-keeps printing costs down

I really like this wordmark because even though it doesn't include an image next to the restaurant name, it still conveys a little bit of the restaurant's identity. Just by taking one look at it, I can tell it is an old style Italian restaurant. The columns represent Ancient Rome, and the word "ristorante" below helps solidify that it is indeed an Italian restaurant.

This wordmark is perfect, because it has the title, "Green Teams" and keeps it simple with having the word "green" in the color green. Also the font used is a variation of sans serif, so the type has clean lines.  

Green has more emphasis than teams and having green be larger, in a bolder color, and closer to the left lead the viewer's eye to that word first.

Assignment #17

color scheme-complementary



simplicity-

memorable- Target uses a symbol for their logo

The Shell logo will always be a shell. The company has been around for many years and if you show anyone on the street their logo people can name the company.

timeless

Logotypes

Logotype- (logo) a graphic mark or emblem commonly used by commercial enterprises, organizations, and individuals to aid and promote instant public recognition.

-languages such as hieroglyphics have helped define logos
-the photography and lithography boom in the 18th and 19th centuries led to an advertising boom which led to logos
-the use and need kept expanding due to the advertising increase for everyone regardless of class
-books were becoming more popular and the printing expenses were decreasing due to the printing press
and each book needed a different font; a different signature
-Modernism paved the way for early graphic designers to take ahold of the advertising boom

Modernist-inspired logos proved successful in the area of visual communication ushered in by t.v, improvements in  printing technology, and digital innovations

-logos have to be memorable yet simplistic while still conveying the message

Principles of Logos

-simplicity is key
-memorable
-timeless-still effective after 10/15 years
-versatile-work on billboards, tv, papers, coffee mugs
-color
    -will it look good in black and white? reverse color?
-appropriate?
    -is it appropriate for the intended audience?

Color

4 color process-technique for printing with full color. All colors mix to include full color spectrum

Spot color-method of specifying and printing colors in which each color is printed with its own ink. It's (cost) effective when using up to 3 colors only, more colors, more expensive

-pantone matching system-different colors available for different spot printing

-color can convey different emotions, choose correct color scheme for intended audience

-new companies tend to follow the trends

Combination Mark

-are graphics with artwork and text (usually the company name)

-integrate the two to look appropriate

Iconic/Symbolic

-instantly recognizable

-memorable

-clarity when reproduced

Word Mark

-all about typography

-only use company name abbreviated or full name (only text)

-utilize contrast

"Hieroglyphics and the Egyptians | 3,000 BC"

In the sixth century BC, what three civilizations invaded Egypt? 

• Persians
• Greeks
• Romans

What was discovered on the inside of the temples?

• carved and painted images 

Scholars believe that Ancient Egyptians were inspired and influenced by which written language?

• Sumerians
• cuneiform

What is the difference between logographic and alphabetic elements?

• logographic-visual symbols representing ideas or objects
• alphabetic-document writing

The term Hieroglyphic derived from what two Greek words?

• hiero means sacred
• glyphic means engraving or writing

What is a scribe? 

• people who went to school to read and write
• 
  

Who else was trained to read and write? Why?

• military soldiers
• for communication during war

What is papyrus and how was it made?

• substrate made from reeds

What is a substrate?

• wet reeds crisscrossed, then dried to form a paper-like substance

What were the Books of the Dead?

• instructions to the after-life for pharaohs and important people

How did Ancient Egyptian hieroglyphics become a forgotten language?

• Roman Emperor  Theodosius I closed all temples but Christian temples

What is the Rosetta Stone? Where was it discovered?

• a clay tablet with inscriptions in 3 different languages for many people to understand

What three languages are included on the stone?

• Greek, Demotic, and Egyptian Hieroglyphics

Why couldn't the text on the Stone be deciphered?

• a chunk of the stone was missing and the other languages were incomplete

Who finally deciphered the text? What was his breakthrough?

• Jean Francois Champollion
• he was able to match the Greek with the Heiroglyphics

Why does the interpretation of the Rosetta Stone have such significance?

•  We know much more than before without the Rosetta Stone about Ancient Egyptian life