Podcast #4 Typography

Define typography?
     The art of expressing ideas through the selection of appropriate typefaces.
Where did the word "typography" originate from?
     Greece
What does typography involve?
     Point size, fonts, serifs, and body type.
What is a typeface?
     Distinctive designs of visual symbols that are used to compose a printed image/design.
What is another term for typeface?
     Font
What is a character?
    Individual symbols that make up a typeface.
What is type style?
     Modifications in a typeface that create design variety while maintaining the visual style of the typeface.
What does type style "create" within a design?
      Variety and interest
What is the waist line and what does it indicate?
     It is  the imaginary line drawn at the middle of the characters, and indicates the highest point for under case letters.
What is a base line and what does it indicate?
      It is the imaginary line drawn at the bottom of characters, and is the lowest point for most letters, excluding "p" and "g".
What is an ascender?
     The part of the character that extends above the waist line.
What is a descender?
     The part of the character that extends below the waist line.
Describe a serif?
     It is a smaller line that used to finish off a main stroke of a letter, usually at the top of bottom of a letter.
How can the size of the typeface be identified?
     The point size.
What is a point?
     The vertical measurement used to identify the size of a typeface. It measures from the top of the ascender to the bottom of the descender.
How many points are in an inch?
     72
What is a pica and how many are in an inch?
     1 pica= 1 inch, and it is another way of measuring fonts.
How many points are in a pica?
    1 pica= 12 points
What is body type and where can it be found?
     Type sizes that range from 4 pt. to 12 pt, and is found in the body of a document.
What is the key to selecting appropriate typefaces to be used as body type?
      Readability
What is display type and how is it used?
       Anything above 16 pt. font and is used as a headline to draw attention.
What is reverse type and when would it be used?
     Consists of white type on a black of darker color background. Display type is necessary.
What is a typeface classification?
      A basic system for classifying typefaces was devised in the 19th century when printers. sought to identify a heritage for their craft.
When was Blackletter invented and how was it used?
      It was invented in the mid 1400s, and it was used along with the printing press.
Describer the characteristics of a Blackletter typeface?
     It resembles calligraphy, and toggles between thick and thin strokes.
When was Old Style invneted and what was is based on?
     It is based off of Blackletter, and was invented in ancient Roman times.
Describe the characteristics of an Old Style typeface?
     It closely resembles the "Times New Roman Font".
When were casual scripts developed?
     In the 20th century
Describe the characteristics of a Script typeface?
     In the type most letters descend with a right loop, and the feel is very flowy.When were formal scripts developed?

     Between the 17th and 18th centuries.
When was Modern typefaces developed and why?
     It was developed in the 18th and 19th centuries to rebel against the traditional and widely used formal script.
Describe the characteristics of a Modern typeface?
     The modern script is very bold and has lost majority of the lops and flow that are in the casual and formal.
How early can Sans Serif typefaces be found? What happened?
     As early as the 5th century i was found, until the Italian Renaissance, which made it become obsolete.
When did they become popular?
     In the 1920s
What does "sans serif" mean?
     "Without serifs"
Describe the characteristics of a Sans Serif typeface?
     No border or extra little line at the end points of a letter, it abruptly stops.
When was Slab Serif developed and why?      
     It was created in the 1900s for advertising purposes.
Describe the characteristics of a Slab Serif typeface?
     It has wider, more meaty serifs.
Describe Decorative typefaces?
     They are very showy and distinctive and mostly are fit for only a few appropriate occasions.
Why were they developed?
      They did not fit into any other category.
What are they best used for?
     For special occasions and headlines.

Review #14

The Art Institute-San Diego offers 3 graphic design majors
       Graphic Design (BS) or (AS)
      Web Design and Interactive Media (BS)
      Web Design and Interactive Communications (D)
Requirements to enter are:
     must be a high school graduate, hold a General Educational Development (GED) certificate, or have earned a bachelor's degree or higher from an accredited institution of postsecondary education as a prerequisite for admissions
Location: San Diego, CA
      
The Academy of Art University offers many majors such as:

• Typography
• Manual Typography
• Type Typography
• Web typography
• Typography History
• Poster Typography
• Typography Design
• Digital Typography
• Experimental Typography
• Typography Art
• Branding
• Corporate Branding
• Identity
• Requirements:
•      
  • Official, sealed copy of high school transcript or GED
  • Signed Proof of High School Equivalency Declaration Form
  • Signed Home School Program Certification form and transcripts
  • CHSPE Letter
  • Location: Many locations in U.S.
• SCAD Atlanta offers
•      Research Methods for Graphic Design
•      Typographic Communication
•      Integrated Design Media
•       Design Methodologies
•      Print Studio I
•       Graphics Studio
•      Poster Design
•     and many more!
• Requirements are:
• 1. Completed application for admission.
• 2. Nonrefundable application fee.
• 3. A diploma from a United States high school or equivalent program.
• 4. Official report of SAT or ACT scores for citizens and permanent residents of the United States.
• 5. Evidence of English proficiency for students whose first language is not English.     
• 6. Additionally, if applicable, any other documents or materials required to obtain a student visa.     
• 7. Supplementary materials     
• Location: Atlanta, GA
• Memphis College of Art
•      A few majors include:
•       The Design of Packaging       
•  The Design of Advertising
•                              Requirements are: 
• To apply, complete the undergraduate application form and send it with an application fee of $25, ACT or SAT scores (freshmen applicants only), transcripts and portfolio. 
  
  Student housing applicants should complete and submit the housing questionnaire included in the admissions packet.   
• Location: Memphis, Tenn.  
• Mica-Maryland Institute College of Art
• Bachelor of Graphic Design is the program offered
• Requirements: 
• Application, transcripts, letters of recommendation, test scores, essay, activities& interests, and portfolio
• Location: Baltimore,Maryland
•         A portfolio is a collection  of all pieces created by a designer or artist.
•     The importance of a portfolio is many art colleges require one to accept a student, and to obtain a job.

• Information design
• Print and editorial design
• Packaging
• Package Design
• Logo Design
• Cosmetic Package Design
• Food Package Design
• Product Package Design

Review Week 13

This poster showcases the principle of rhythem. The repition of the dancer's arms are made to look like the swan's feathers.

This graphic poster represents contrast using complementary colors blue and orange.

 This poster has the principle of unity, because there are no lines or shapes that are following in a visual line.
In this poster, dirrection is shown with the shoelaces; showing all angles of the laces.
 Stephen Kroninger's piece showcases how proportion adds visual interest.
 Balence is used in this poster, because the music note is leaning to the left, but the text balences it by utilizing the negative space at the bottom right of the poster.

This poster is a great example of emphasis, because with only two elements integrated into this piece, it still manages to get the message across.

 This poster showcases the principle of economy. You can remove one shape or element and the audience still understands the message.

In photoshop, to add a new layer mask, you click on the button located on the layers palette that is in the shape of a rectangle with a circle in the middle.

Black and white are both used in the creating a layer mask.

To use a layer mask, you click on the layer mask button. Then, make sure the brackets are around the layer mask on the layers palette. Next, you click on the brush button located on the formatting palette and set the foreground color to black to hide parts of an image. If a part of the image is accidentally hiden, use white in the foreground color to make that part reappear.

Review Week 12

How can you, the designer, use the principles of design to help compose a page?
     You can show direction, distance, and have the piece be overall interesting to look at with the principles of design all to compose a page.
What are the principles of design?
     They are ways to oranganize all components of the piece.

Stephen Kroninger

What kind of art/design does he produce?
     He produces animation.
In what publications/media studios has his work been featured?
  The Beat Generation, an exhibit at the Whitney Museum, Nickeloden, Spike and Mike's Twisted Festival of Animation, and Chris Rock's Show on HBO.

Was this piece published? Where?
     Yes, on April 27, 2006 in the New York Times.
What principles of design were utilized within the piece? How?
     Movement is used, because all elements are pointed in a diagonal line pointing diagonally right. Harmony is achieved by using a color scheme.
What elements of design were utilized?

     Color, space, value, and line are all used in this piece.  

Was this piece published? Where?

It was  published in Time Magazine on Sept. 25, 2008.

What principles of design were utilized within the piece? How?

Also in this piece there is movement that goes diagonally to the upper right corner. Proportion is another principle included. The hand is enormous compared to the dollar bill. The focal point of this piece is the dollar bill because it is so small compared to the hand.

What elements of design were utilized?

Space, line, and value are utilized.