Visual Organization

Fonts

• no more than 2 fonts total in a composition
• make sure fonts complement each other
• use principle of contrast- subtle vs. decorative
• avoid uppercase-use sparsely 
• choose the right font-fits theme and tone of design
• do not overuse fancy or overcomplicated fonts
• www.typography.com/email/2010-03/index.htm great reference about pairing fonts

Visual Hierarchy

• will est. focal points based on their importance to the message that is being communicated
• est. an order of elements to help the viewer absorb the information conveyed by the design
• to est. this hierarchy
• what do I want my viewers to see first? Second? and so on

The Grid

• way of organizing content on a page, using any combo of margins, guide lines, rows and columns
• instituted by modernism
• can assist the audience by breaking info into manageable chunks and est. relationships between text and images and images
• grids vary for each assignment, piece, ect. which organizes the principles and elements